Creating a National Day is a great way of promoting your business or cause. Just for visiting this website, you can download a free article entitled, “Marketing a New National Day.” It contains 28 Marketing Techniques for Promoting a New National Day. Below are some highlights from the Article. To get your full version of the Article, fill out the form below.
Marketing a New National Day
There are many easy and effective ways to market a new National Day to attract new customers or involve others in your cause. Here are some creative and proven tips and ideas for promoting your National Day with an eye towards generating new customers. (To get the full article and all 28 tips, fill out the form at the end of this article.)
Marketing Techniques for creating a new National Day
1. Create a Press Release
A press release is the fastest and most cost-effective marketing tool. If done properly, it will bring you free publicity on traditional media channels. It can also result in articles being circulated online about your National Day, your company and your products.
You don’t have to pay anyone to publish it, but the tips below will improve your chances of getting the media, bloggers, or others to pick them up. Here are some tips.
First, be interesting. Give your audience something they want to share with others. It is not enough to say, “There is a new National Day!” You must describe the day to convince the media that think their audience would want to know about it. Drafting a good purpose statement explaining why the day was created and how to celebrate it can help. You can use language from that to draft your pithy press release.
Second, mention that the day is officially recognized by National Day Archives. This adds credibility to your day. Add a copy of the Official Certificate of Registration for the media to attach to the article.
Third, make your release newsworthy. Write the release in the tone a reporter would use for an article.
Fourth, come up with a few statements that you put in quotes from your CEO or spokesperson. Try to say something memorable. Keep it personal if you can.
2. Contact the Local Media
Whenever possible, contact media and bloggers personally. Send them the press release and any other material to bolster a newsworthy story. The more it seems directed specifically to them, the more likely they are to find it appealing.
Local newspapers, radio and TV programs focus on local events. If your National Day is tied to your community, they may find it newsworthy.
Think through your pitch. Give the media something to talk about. Media outlets love both serious and wacky news, so give them something fresh or fun to tell their viewers.
You can also send your press release out more broadly using a free press release service, such as Free-Press-Release, Newswire Today, Online PR Media, PRFire, or PRLog. You can also choose to use a paid press release distribution service, such as WebPR or PRNewswire. These press releases are reviewed by hundreds of websites looking for fresh content to pick up.
Another way of getting in front of the media is to sign up as a source for HARO, which stands for “Help A Reporter Out.” (www.helpareporter.com) After sending your press release to reporters, you may find they contact you to hear more about why you created your National Day.
Finally, be sure to post the press release to your website.
3. Contact Bloggers
Local and traditional media are not the only outlet for news. Today the top bloggers have millions of followers and need new material daily. Let bloggers and podcasters know about your new National Day and give them your press release. Ask if you can become a guest blogger or be interviewed on their podcast. Often, they need new stories and content.
If they blog about your National Day, thank them and post a link to the blog post on both social media and your website. It’s great publicity.
A Google search will show you the most popular blogs and bloggers for topics related to your National Day. You’ll find a good fit out there. These are your ideal contacts.
4. Write Letters to Editors
Consider writing a letter to the editor and an op-ed piece. If it is tied to the date of your National Day, you have a better chance of getting picked up. This is a great place to use the fun facts and pithy quotes you wrote for your press release!
5. Get on the Local Radio
Radio shows love guests that can talk in sound bites about relatable topics. A new National Day fits the bill. Call or email well ahead of time to book a spot to appear a day or two before your National Day, to alert your audience beforehand. Incentivize your appearance with giveaways and promotional items and mention it on the radio show. They love to give stuff away.