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National Whataburger Day

What is National Whataburger Day?

Whataburger is more than a restaurant – it’s over seven decades of history, fandom and fresh, made-to-order burgers beloved by fans across the country.

National Whataburger Day celebrates Whataburger’s bold flavors, meaningful communities and extraordinary hospitality through a series of community celebrations, charitable efforts, passionate fan recognition and more.

Why was National Whataburger Day created?

At Whataburger, we know our greatest assets are our people and passionate fans. They wrap their babies in our taquito paper, propose marriage over a #1 with fries, bring their dates for after-prom shakes and create beautiful art inspired by our orange-and-white stripes. Every day, they make extraordinary moments with Whataburger – creating a cult-like following that is rivaled by no other burger brand.

Whataburger’s presence spans America through restaurants across the southern U.S., fan-favorite grocery store offerings and brand-love that spans generations. Founded on August 8, 1950, by innovative entrepreneur Harmon Dobson, Whataburger’s legacy is rooted in bold flavors, meaningful communities and extraordinary hospitality. National Whataburger Day spotlights this legacy and paves the way for future celebrations across America, giving back to those who have made the brand what it is today.

How should National Whataburger Day be celebrated?

Whataburger will commemorate the occasion with various celebrations including charitable efforts, exclusive experiences and merch, activations across Whataburger’s restaurants and chances for guests to revel in rewards. After all, how can one celebrate National Whataburger Day if they aren’t chowing down on a classic #1?

Fans are welcome to show their Whataburger love on their sleeve by wearing the iconic Whataburger orange to celebrate with us. Whataburger will also be celebrating its employees, otherwise known as Family Members-the heart and soul of the brand. Be sure to wish these friendly faces a happy National Whataburger Day when you see them!