When will National Shine Brite Day be celebrated? June 26th of each calendar year.
What is National Shine Brite Day? National Shine Brite Day is a celebration of the joy, creativity and pride that comes with a clean and refreshed space. Powered by Scotch-Brite, this day reminds people that cleaning doesn’t have to feel like a chore, it can be an uplifting ritual that brightens both homes and lives. With the right tools and mindset, anyone can discover the satisfaction of a job well done.
How should National Shine Brite Day be celebrated or observed? National Shine Brite Day is all about embracing the “Brite Side of Clean.” On this day, people are encouraged to turn up their favorite music, dance through their chores, and celebrate in a clean and refreshed space. On National Shine Brite Day, people are invited to share how they shine brite and find joy in the process, whether that’s through before-and-after reveals, satisfying cleaning videos and tips, or showing off their best dance moves. Consumers are encouraged to spread the positivity using the hashtag #NationalShineBriteDay.
Why was National Shine Brite Day created? Scotch-Brite is introducing National Shine Brite Day to reframe how people think about cleaning. Rather than seeing it as just another task, this day encourages people to approach cleaning as an act of self-care, self-expression and a way to refresh not only their surroundings, but also their state of mind. National Shine Brite Day reflects a fresh era of cleaning rooted in joy, motivation and the transformative power of a clean space.
Who created this day? This day was created by Scotch-Brite™ in 2025.