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When is this day celebrated? November 7

What is this day? National Programmatic Advertising Day is a day to honor of all programmatic advertising professionals. It is created to promote and appreciate the efforts made by programmatic traders in digital media. The workhorses of the $100 billion digital advertising industry, programmatic traders too often don’t get the respect and recognition they deserve and remain unsung heroes. We’re proposing that this day serve as an opportunity to appreciate the individuals who help define our online experiences.

Who created this day? This day was founded by Adelphic, by Viant in 2019. 

How should this day be celebrated? Advertising agencies and trading desks all over the country should take part, along with brands who have programmatic teams in-house. We’d like to encourage team outings, a Trader of the Month award, a Campaign of the Month award, fresh office snacks/coffee/tea, etc. — however each respective organization would like to recognize and appreciate their programmatic trader teams. Organizations can also use #ProgAdDay when sharing pictures of their programmatic teams on social media.