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Insomnia Cookies PJ Party

When will National PJ Party Night be celebrated? This will be the 3rd Tuesday in September each calendar year. In 2024, that will be September 17th.

What is National PJ Party Night? Insomnia Cookies invites you to celebrate National PJ Party Night by wearing your favorite PJs to one of the late-night bakery’s 280+ locations nationwide for their annual PJ Party. The PJ Party takes place every year on the third Tuesday of September as a way to connect with loyal Insomniacs worldwide.

How should National PJ Party Night be celebrated or observed? Insomniacs should wear their favorite PJs to any Insomnia Cookies location across the United States, Canada, and the U.K. to receive free treats and giveaways.

Why was National PJ Party Night created? Insomnia Cookies, the beloved cult brand known for serving warm, delicious cookies all day and late into the night, hosts its annual PJ Party on the third Tuesday in September to close out the summer by connecting with its new and loyal Insomniacs alike. Founded on a university campus, Insomnia Cookies is known for serving its signature treats late into the night—with most stores open for pick-up and delivery until 1 a.m. or later—making it the ultimate late-night hot spot. Whether Insomniacs are studying late, retiring from a night out, or simply craving something sweet, Insomnia is always there for them with a warm, delicious cookie waiting. Every Insomnia Cookies location across the United States, Canada, and the U.K. throws a party filled with sweet cookie deals, with every store offering giveaways, exclusive swag, and other surprises to customers.

Who created this day? This day was created by Insomnia Cookies in 2024.