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When is this day celebrated? March 20

What is this day? A macaron or French macaroon is a sweet meringue-based confection made with egg white, icing sugar, granulated sugar, almond meal, and food coloring. Macarons are made in a wide variety of flavors and colors. National Macaron Day honors the beauty, intrigue and mastery of the French Macaron and encourages you to indulge, enjoy and share.

Chef François Payard arranged the first Macaron Day on 2010 in NYC. March 20th was the designated date: the first day of Spring (and it also happens to be the International Day of Happiness. Coincidence much?)! The French Macaron has been around for centuries but is often confused with the macaroon (a coconut-based cookie). People across the country should use this day to discover Macaron bakeries in their area and support local charities with the purchase of this delicious treat!

Who created this day? This day was founded by Woops! in 2019. 

How should this day be celebrated?

  • Visit a local macaron bakery
  • If you own a macaron bakery, offer exclusive flavors and deals
  • Consider donating a percentage of sales to a local charity
  • Post a photo of your macarons to social media using #nationalmacaronday