When will National Ice Cream in Bed Day be celebrated? June 27th of each calendar year.
What is National Ice Cream in Bed Day? National Ice Cream in Bed Day is a playful celebration of life’s two greatest indulgences: ice cream and cozy bedding. Created by Brooklinen and Van Leeuwen, this day invites people to savor a pint of ice cream from the comfort of their sheets—whether it’s for a sweet solo moment, a lazy weekend with a partner, or a midday treat in your softest loungewear.
How should National Ice Cream in Bed Day be celebrated or observed? Celebrating is easy: grab a spoon, pick your favorite pint, and crawl into bed. Whether it’s breakfast, dessert, or an all-day affair, this is a day to get comfy and treat yourself. To help make it official, Brooklinen and Van Leeuwen will be giving away free pints of ice cream at select stores nationwide, along with custom co-branded pint koozies and tote bags so you can take the cozy vibes to-go.
Why was National Ice Cream in Bed Day created? We believe that joy lives in the little things—like eating your favorite ice cream under the covers. Brooklinen and Van Leeuwen are teaming up to create a day that celebrates comfort, whimsy, and unapologetic treat-yourself energy. National Ice Cream in Bed Day is our way of giving people permission to slow down and indulge in one of the simplest (and coziest) pleasures.
Who created this day? This day was created by Brooklinen in 2025.