When will Dupe Day be celebrated? April 4th of each calendar year.
What is Dupe Day? People have grown to love a good dupe. Why pay an exorbitant amount of money when you can buy a reasonably priced dupe that’s just as good? We want this day to represent the best dupes of the dupes and encourage people to explore dupes they haven’t discovered yet. Dupe day will represent a day for everyone to share the best dupes in their life or share that they are on the hunt for a new dupe.
How should Dupe Day be celebrated or observed? We want to encourage everyone to celebrate dupe hunting culture and post on social about your favorite dupe finds. MCoBeauty will be celebrating dupe day in a BIG way by unveiling a new way to shop for your favorite beauty dupes.
Why was Dupe Day created? To give the people what they want – luxe for less. This day will be all about celebrating the best dupes. Our brand, MCoBeauty is all about giving access to luxury quality makeup and skincare goods for less. Dupe day will represent and celebrate the brand’s launch in the US across several key retailers.
Who created this day? This day was created by MCoBeauty in 2025.