When will SMS Sunday be celebrated? The first Sunday before Cyber Monday of each calendar year.
What is SMS Sunday? SMS Sunday falls on the first Sunday before Cyber Monday to remind brands to send their sale messages out via text to customers, reminding them in the place most personal to them. With email getting more and more congested during this prime shopping window, retailers everywhere should be spending the months before Black Friday growing a compliant subscriber list. SMS Sunday celebrates the relationship between brands and their customers via text. Whether brands want to send an SMS-only sale event or simply connect with their customers to see how their Thanksgiving was, it’s the day during the sales when all shoppers should be checking their phones.
How should SMS Sunday be celebrated or observed? Brands should be creating a sale or holiday message specifically for their SMS subscribers and consumers should be checking their phone inboxes to see what their favorite brands are going to send.
Why was SMS Sunday created? For marketers and customers everywhere, the period after Thanksgiving is known as Black Friday/Cyber Monday with Small Business Saturday in between. But Sunday? That’s often a forgotten day in the midst of the shopping chaos and it’s a perfect time for brands and customers to connect via text. We know that customers wait year-round for the best deals to arrive in their email inboxes…but not all brands are capitalizing on placement in their customer’s phones. Join us in celebrating SMS Sunday as both a brand and a consumer so that shoppers are excited to see what texts pop up on this big mobile-first shopping day.
Who created this day? This day was created by Postscript in 2025.