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Kevyn Aucoin

When will National Contour Day be celebrated? July 10th of each calendar year.

What is National Contour Day? Honor & celebrate the king of contouring Kevyn Aucoin, a pioneer in the Beauty industry. We are inviting beauty enthusiasts, make up artists, and brands to join us on National Contour Day to celebrate the art of contouring in an in-person and virtual panel with the most influential people in the beauty industry sharing their contour techniques and products. We encourage everyone on this day to share their contour secrets on social media teaching the world to contour, the same way Kevyn Aucoin inspired thousands of people with his best-selling books, revolutionizing the beauty industry.

How should National Contour Day be celebrated or observed? Beauty enthusiasts, make up artists, and beauty brands are encouraged to share techniques on how to contour on social media. We encourage brands to donate any sales generated from this day to a charity of their choice that is founded on inclusivity.

Why was National Contour Day created? Celebrate the life and legacy of Kevyn Aucoin a pioneer in the beauty industry. When Kevyn launched the brand in 2001, Kevyn Aucoin Beauty was the first brand to celebrate individuality and inclusivity. To honor Kevyn, we will be donating a portion of our proceeds on this day to the Hetrick Martin Institution. We encourage other beauty brands to also donate to charities that celebrate and support inclusivity.

Who created this day? This day was created by Kevyn Aucoin Beauty in 2024.