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National Black Marketers Day

When is National Black Marketers Day? This day will take place on November 16 of each calendar year.

What is National Black Marketers Day?

Marketing influences everything, and so does Black culture. When combining the power of Black culture with marketing, it’s never a miss. We would like to designate November 16th as National Black Marketers Day—a day where we acknowledge the influence, power, and efforts of Black Marketers across the United States.

Why is this day being celebrated or observed?

In 1942, Johnson Publishing was founded and was one of the first black media organizations that gave Black marketers a start. 1+9+4+2 = 16; a number that also symbolizes love and balance, both of which are needed in today’s marketing industry. The marketing industry admittedly has a diversity issue, and throughout the past year the industry’s dirty little secrets have started to seep out into mainstream media content. However, many brands, media groups, marketing agencies, and nonprofits have dedicated time, capital, and influence into making the marketing industry more equitable and diverse. Unfortunately, with so much work to do in rectifying the lack of Black voices in marketing, the celebratory efforts of those voices are nearly non-existent beyond those tied to awards ceremonies. National Black Marketers Day would allow the marketing industry, allies within the greater marketing ecosystem, and Black Marketers a reason to pause, reflect, acknowledge, and forge a way forward to make sure all Black marketers are seen, heard, and celebrated along the way.

How should this day be celebrated or observed?

National Black Marketers Day is designated to recognizing Black Marketers by celebrating them, their accomplishments, businesses, and all that it takes to be a Black marketer in today’s society.

Who created this day? This day was created in September 2021 by the Black Marketers Coalition.